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Matt Cutts was director of Google’s web spam department and the company’s most notorious spokesperson on SEO issues for many years.
In this video he answers the question: What is Google’s view on using guest posts to get backlinks?
This is his answer summarized (and edited) by us:
Cutts gives a couple of examples of well-known journalists in the United States and a person who writes really well so that the effect of the Guest Blog is positive. It can be interpreted that he endorses the use of online media and blogs to improve the SEO of a page.
He indicates that the extreme is when the same content with minor differences is sent to different sites on the internet. In general, these are low-quality websites that host any type of article. In these cases, you can get lots of links, but Google will not take them
At Linkingpress we have a team of specialized writers who produce attractive, original and quality sponsored articles of around 500 words on a wide range of topics.
Originality and the number of words is essential in a guest article. Search engines give less value to articles of less than 300 words and penalize those who replicate the content.
In these articles we include a link to the client’s website to generate two effects
Linkingpress offers its clients the possibility to increase the length of their sponsored articles up to 1000 or 1500 words through a premium service at a really competitive price.
The extension of the contents is a fundamental factor when obtaining a positive evaluation among search engines. It is understood that an article with more data will provide more information to the reader and will satisfy their need instead of continuing to investigate other websites.
We explain how to do it in this video
With Linkingpress guest posts service you can publish your press release in one of the 6000 high-quality online media or blogs.
The process is simple, as we show you in this video:
Linkingpress helps brands build credibility and boost search rankings through quality backlinks, guest posts, and international press releases on high-authority sites.
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