If you are searching for how to buy guest posts, you have probably already decided that outreach takes too long. That is a reasonable conclusion. Writing to site owners one by one can take weeks, and many of them won't reply. Paying for a placement gives you speed and certainty, and it also gives you responsibility for the decision.
After 15 years in SEO, I don't think the useful question is whether paid guest posts are good or bad. It is which ones are worth the money. This guide explains how to tell.
What you are actually buying
A paid guest post is an article published on someone else's site in exchange for a fee, usually with a link to yours. A good one offers three things: visibility with a real audience, an association with a publication your customers recognize, and a link from a relevant page. A weak one offers only the link.
It helps to judge each purchase on all three. If a placement would still interest you without any SEO value, you are probably looking at something worth having.
What paid guest posts cost
Here are the figures from our catalog of 63,214 active outlets, with the writing included in the price. Medians show the typical price by level or country, but there is a wide range within each one.
| Group | Outlets | Median price | Starting at |
|---|---|---|---|
| United States | 4,393 | €365 | €30 |
| United Kingdom | 6,811 | €65 | €55 |
| Germany | 2,272 | €300 | €45 |
| France | 8,095 | €220 | €15 |
| Spain | 7,017 | €260 | €35 |
| DR 30+, 100+ monthly visits | 20,627 | €515 | €25 |
| DR 50+, 1,000+ monthly visits | 8,839 | €795 | €25 |
Two practical points follow. First, the market affects price as much as authority does, so compare like with like. Second, you don't need a large budget to begin: across the catalog, 16,761 outlets cost €100 or less.
How to choose the right sites
- Start with your customer. Which publications do they read? In which country and language?
- Check the audience. Look for real, stable traffic. Our guide to choosing outlets by traffic explains how.
- Read the site. Do its articles show editorial judgment, or is everything for sale?
- Look at the topic. A closely related page helps more than a general site with a higher score.
- Spread your purchases. Several sites and several target pages look more natural than repeated links from one domain.
How to brief the article
The article is what readers see, and a poor one wastes a good placement. A useful briefing covers the following:
- The reader and what they should learn, rather than what you want to say about yourself.
- The angle, with a fact, a piece of data or an experience the reader can use.
- The target page and anchor, using natural wording and often your brand name.
- Language and market, because a translated text rarely sounds local.
Our guide on how to write a guest post for SEO covers this in more depth.
The risks you should accept consciously
Google asks for paid links to be marked, for example with rel="sponsored", and buying links to manipulate rankings breaches its spam policies. Anyone selling you "undetectable" links is selling you something they can't promise. Many sites also label paid content, and readers have a right to know.
In practice, the most common outcome of a bad purchase isn't a penalty. It is an ignored link and wasted money. You can limit that by choosing real publications, avoiding networks, measuring results and not relying on any one tactic. For more detail, read whether guest posting is safe.
How to buy guest posts at Linkingpress
- Create a free account, with no card required, and see the catalog.
- Filter by country, language, topic, traffic and price, and pick the outlet.
- Pay by card, or by bank transfer for orders from €5,000. There is no subscription or minimum.
- Send a briefing or your own article. The writing is included.
- Review the draft once if we wrote it, then receive the live link, usually in 7 to 10 business days.
If we can't publish, the money goes to your wallet, or back to your payment method if you ask. If the outlet removes the article within 30 days, we republish it or refund you. Find out more about our guest posts, or see how it works for online stores and agencies. Before committing a larger budget, read our guide to guest post marketplaces.
How to measure what you bought
Decide how you will judge a purchase before you make it. Most buyers look only at rankings, which move slowly and depend on many other factors. A fuller view takes in several signals:
- Indexing: is the article in Google after a few weeks? If not, ask why.
- Referral visits: does anyone click through, and what do they do on your site?
- Target page: does it gain impressions and positions for related searches over three months?
- Brand searches: are more people searching for your name in that market?
- Longevity: is the article still online after six months?
Record these in one sheet, by outlet. After a few months, you will see which types of site work for your business, and you can spend the next budget accordingly. Without those records, every purchase is a guess, however good the catalog looks.
Frequently asked questions
Is it OK to buy guest posts?
Many companies do, but Google's policies limit paid links meant to influence rankings. Choose real publications, be transparent, mark links properly and value the audience as well as the link.
How much should I pay for a guest post?
In our catalog, medians run from about €65 to €365 depending on the country, and they rise with authority. Judge each outlet by its traffic and relevance rather than a target price.
How many guest posts should I buy?
Start with a few on relevant sites, and measure indexing, referral visits and rankings after 90 days. Then scale up what works.
Do I need to write the article myself?
Not at Linkingpress. The writing is included with every outlet, although you can supply your own article if you prefer.