SEO and influencers are one of the hottest topics lately when it comes to search ranking positioning. It is usual to believe that the role influencers have in SEO it’s limited to reviews and paid promotion via blogging or on their social channels. But when it comes to analyzing things more in-depth, things look a little bit more different.
Obviously, you can’t underestimate the value of an influencer that maintains a blog in your interested niche. However, it is important to understand some concepts in order to understand the outcome of a site’s ranking as a result of the links generated on an influencer campaign.
The targeted persona
In order to create content is really important for the marketer to create and develop avatars of personas for their audiences. This is useful to create a proper content strategy that will help the most adequate value propositions. To create a buyer persona, there are some things you can do.
If you have been operating for a while, with no buyer persona, check a good chunk of your past customers. Check the last hundred, and there you will have enough information on the demographics of your customers, allowing you to create a buyer persona. You could also use a tool like Clearbit to analyze the social media accounts related to their emails.
Once you know that, you can start researching who influences your target the most. Then you can start thinking about SEO and influencers.
SEO and Influencers: Queries.
When a site receives a lot of navigational queries, this has a positive effect on rankings for non-navigational queries as well. So, the more of these focused queries we can provide, the better It will be for ranking purposes.
So, how can we use this to our advantage? Well, you can use influencers to target your audience and share valuable information about your product or service. It is important that they include the name of your company. This will make your audience want to look for you, causing a spike in your navigational queries. While this can be very powerful, there is still more you can do with the help of influencers.
SEO and Influencers: Getting repeating visitors.
When somebody searches from your brand and clicks the link to your website, it is one of the most beneficial things that can happen to your brand. But, do you know what’s better? Repeated visitors that spend time on your site. Based on this, when an influencer is promoting your brand, first it puts you in the spotlight and they will visit your site. If they like what they see, they will be coming back.
Also, social links, are used by Android and Chrome, to refine patterns In future searches, which will then increase your rankings for search results.
Influencers and query satisfaction.
One of the most important parts of the funnel process is converting a visit to conversion. So, in this case, how does an influencer can help our business? Influencers can help you by mentioning your brands and offering promotions, or coupons, this will not only incentivize people to go to your website, but also to purchase things since they are being offered with a code or coupon.
So, during the whole stage of the funnel, an influencer can be really helpful, in helping your site rank, bringing awareness of your brand to people, and making them take action to your desired objectives.