If you are willing to press release for your new product and wondering, how can you do it in digital marketing then this article is for you.
How to do a press release in digital marketing?
When you put together a digital marketing strategy it revolves around blogs and emails, and SEO. These terms were not as prominent as it is now. Therefore, digital marketing strategies started including fewer press releases. PR is a serious part of every marketing strategy. The “release” is what aided to make your audience alert of your new product or service, or how you would “pitch” it. You would send one out because you had news to share. It would include things like:
- Important information
- people to contact
It is an easy way to hook your audience and get them talking about your product or company. But as inbound marketing grows, so do the present marketing strategies and press releases seem to fall out of favor.
These days writing a press release can be an afterthought when you’re putting together a digital marketing strategy. But it should not be.
How to do press releases for a new product?
Press release for a new product is important to give it a try. It will help you engage a larger audience and attract interested parties. Your product will be promoted through press releases.
Here are five ways you can create an amazing press release for a new product:
- Make an irresistible headline
An attractive headline will set the step for your PR to be a success. Make it exciting so that it stands out from other releases that a journalist gets each day. Keep it brief.
- The First paragraph should convey the message
Journalists are always busy so if you can include the (who, what, when, where, why) and the How of your product launch or product development in the first paragraph of the PR then it will help them swiftly to measure the relevance of the story for their audience.
- Add quotes
Add one or two quotes from your top official, representative, or key shareholders in your company as the second or third paragraph in the PR for a product. The nominated quotes should highlight the heart of the announcement.
- Provide background information on the product
In the second last paragraph of your PR, provide details that will add to the description, like imaginative ways your company established the product or future implications and applications of your announcement. A decent PR is succinct without leaving out any significant information.
- Insert your boilerplate in the end
A boilerplate is a homogenous copy of your business that is given at the bottom of every PR. It should clarify what the company does, its size, occurrence, key locations as well as its website and social media profile links. Your PR writing is not whole without adding a boilerplate.