Click-through rate is one of the most important things when it comes to SEO optimization. The first thing we need to know is… what is click-through rate is. The Click-through rate is the number of clicks that a link receives when compared with the number of impressions it gets. It’s a metric that is used to measure the success of a digital campaign.
Calculating the Click-through rate.
CTR is calculated in percentage. This result is obtained by dividing the number of clicks that the link received by the number of times it was printed, the result is then multiplied by 100.
CTR is shown in the Google Search Console, in the Search Traffic Section.
Why is Click-through rate so important?
CTR is one of the main factors when it comes to SEO ranking. It is really important to make links attractive so people can click them when they are printed in the search results. As you get more and more clicks, your CTR increases and this benefits your SEO ranking. Because of this, it is important to improve our CTR.
How to improve the Click-through rate.
The title tag is one of the most important elements when it comes to CTR. It is important for SEO and CTR. Why? An attractive title will make people click on your link. But crafting the perfect title is an art. You need to find the perfect balance between a proper attractive title for SEO optimization and a call to action.
Another important part is the meta description. This is the description that appears below the title in the SERP. This is another way to convince people to go into your web. This tag should be optimized with the keywords you are aiming to rank, both for SEO and for what people are looking for. Put a call to action that makes the user click on it. Avoid the keyword stuffing, this is not 2008 anymore!
The next important part is the URL. Using breadcrumbs, you can show the hierarchy of your web and make it look like a user-friendly schema. To optimize the URL, make sure that the keyword you want to rank is included in the URL. Use breadcrumbs, this is something that will make the crawling process easier.
The next thing is Schema. This is your best friend when it comes to improving your CTR rate. These markers are pieces of code that you can add to your site so crawlers can identify certain types of information that can be displayed on the search engine results.
Remember, SEO is not everything.
Most people are crazy about SEO, they would die to appear on the first page of the search results. However, if nobody clicks on your links, all your work is wasted. You need to make sure that your page appears on top, but also that is clicked frequently, otherwise the page will disappear from the search results in no time.
So, focus on SEO but always keep an eye over your CTR on the Google Search Results.