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Scrolling Mobile Search Results in Google is now live.

January 25, 2022 No Comments

Scrolling Mobile search results for all Google searches is live now. Google has released many different products over the years, but their search engine continues to be the jewel of the crown. The search engine is simple and easy to use. While the technology behind it has improved a lot over the years the interface has not changed a lot. In more than 2 decades, it has kept its model of 10 results per page. When it comes to the mobile experience, swiping is the action that comes naturally nowadays. It made no sense to have 10 results per page

Click-through rate: everything you need to know for SEO

January 25, 2022 No Comments

Click-through rate is one of the most important things when it comes to SEO optimization. The first thing we need to know is… what is click-through rate is. The Click-through rate is the number of clicks that a link receives when compared with the number of impressions it gets. It’s a metric that is used to measure the success of a digital campaign. Calculating the Click-through rate. CTR is calculated in percentage. This result is obtained by dividing the number of clicks that the link received by the number of times it was printed, the result is then multiplied

Embedding videos in websites has become a common practice since connection speeds have become really fast. However, embedding a video on a page is known for slowing the speed of a page and affecting the core web vitals ranking of the site. Every good developer knows how to use lazy load techniques to be able to embed videos without affecting the performance of the website. However, this can potentially avoid those videos from ranking on the search results on Google Video Search. Embedding Videos: What google has to say? Google expert, John Muller, offered a solution that does not seem to be clear enough. When asked what was better to do, having outstanding core web vital numbers, or ranking your page on the search results. He indicated that this is a sore point. The video team at Google told him, that using lazy loading techniques might cause issues with the search results. On the other hand, the team in charge of core web vitals said to him that he should make things as fast as possible. So… it looks like it’s hard to make a compromise. Schemas and sitemaps: a middle-ground solution. Muller recommended the use of video sitemaps and structured data and schemas to tell Google about the presence of a video on the page. Using structured data, it is possible to inform Google about the presence of a video and use lazy loading techniques to avoid having an impact on Core Web Vitals. Another alternative is the use of sitemaps. In that way, you can inform Google that a relevant video is present on the page. He also said that he expects that over time, YouTube embedding will improve in will impact the Core Web Vitals way less, making the embedding of videos a good alternative. Conclusion It is a complex issue we are facing now. On one side, having an embedded video can be something that most of your visitors will prefer. Today people prefer to see videos than read long articles. But this comes at the expense of a possible penalty on ranking. If you have a hard time ranking up, then how will people find you. To make matters more ironic, if they don’t find you, how they can see your video? So, until YouTube embedding integrates better, your best bet is to make use of the provided solutions by John Muller. The use of structured data is important to indicate to the crawlers there is a video on the page and that it should be indexed by the video search results. If structured data is not an option, you can also use a Video Sitemap, which is used to tell crawlers about the presence of a video and its relevancy to the content. Is it worth it to go through all of this hassle? The answer is a definite yes. Remember that content is king, and you have to do everything in your hands to give the visitor what he or she is looking for.

Embedding videos in websites: What matters to you?

January 22, 2022 No Comments

Embedding videos in websites has become a common practice since connection speeds have become really fast. However, embedding a video on a page is known for slowing the speed of a page and affecting the core web vitals ranking of the site. Every good developer knows how to use lazy load techniques to be able to embed videos without affecting the performance of the website. However, this can potentially avoid those videos from ranking on the search results on Google Video Search. Embedding Videos in Websites : What google has to say? Google expert, John Muller, offered a solution

Title tags: what you need to know?

January 20, 2022 No Comments

Title tags have been in the eye of the hurricane since the inception of the Internet. Recently, Google has made a switch where search results have started to rely less on title tags to generate the search results. This has caused a lot of issues in the industry with a huge backslash. This is of course, because of the poor performance of the changes implemented by Google. After the initial backslash, the search giant made some needed adjustments, and now according to its claims, it is using the title tag 87% of the time. But what we have learned after

SEO and Influencers: What do you need to know?

January 20, 2022 No Comments

SEO and influencers are one of the hottest topics lately when it comes to search ranking positioning. It is usual to believe that the role influencers have in SEO it’s limited to reviews and paid promotion via blogging or on their social channels. But when it comes to analyzing things more in-depth, things look a little bit more different. Obviously, you can’t underestimate the value of an influencer that maintains a blog in your interested niche. However, it is important to understand some concepts in order to understand the outcome of a site’s ranking as a result of the links

Blog

Blog

Scrolling Mobile Search Results in Google is now live.

Click-through rate: everything you need to know for SEO

Embedding videos in websites: What matters to you?

Title tags: what you need to know?

SEO and Influencers: What do you need to know?

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